New Pressure From Health Law Provokes Fight For Survival For Safety Net Hospitals
As they face a newly competitive marketplace, where patients now have a choice, safety-net hospitals are marketing themselves for the first time.
HealthLeaders:
Why And How Safety Net Hospitals Are Marketing Themselves
Before the Patient Protection and Affordable Care Act, safety-net hospitals didn’t spend much time or money on marketing and advertising. They didn’t have to—the bulk of their patient populations didn’t have much in the way of choice. But as more and more patients have become insured, these providers are having to market their services to remain competitive for the first time. While some are having difficulty finding their footing, others anticipated this eventuality years before Obamacare became law and are meeting the challenge head-on. (Aiello, 3/16)